ETA: I just realized I am wearing this watch in my LSU graduation pictures with my parents, as I wasn't given the new one till after the ceremony. The e-bayers want $175 and up for never-taken-out-of-box "Victorinox" Marlboro Cavalry watches.and I guarantee the movements are fried if the batteries have been in them all along. These 1995 watches were made in USA with swiss movements exclusively for the Marlboro Country Store by Swiss Army Brand, a US company. Wenger didn't buy Swiss Army Brand until 200? and Victorinox bought it from Wenger after that. I used a four-grade nail file/buffer from CVS ($10) to remove scratches and polish the case best I could: I took a pic of the back to show.in spite of what E-bay claims, this is NOT a Victorinox or a Wenger watch. Then you had to turn in 25,000 miles by a certain date. Towards the end of the Miles program they offered this huge party pack for anyone who followed all of their guidelines for entering. Learned how to remove the stem and crown, face and hands.had a few near-disasters with static electricity, but finally resurrected an old friend. I loved Marlboro Miles I still have the leather backpack from collecting Marlboro miles. ![]() I knew shite about watch repair, but did some research and found a replacement movement - Ronda 515, as the 315 is now obsolete- for about $14, and a Wenger band for about $20. So, as crazy as this sounds now, the more you smoked, the more Marlboro gear you earned. Each pack of smokes would get you about 5 Miles (points) and you could trade them in for apparel merchandise, home goods, and outdoor gear. The leather band was dry rotted, and the old battery had leaked inside and fried the movement.but the crystal was immaculate, and the case was pretty scratched, but no dings or dents. The Marlboro Miles program was a way for their customer base to show off their loyalty and fandom to the brand. A month or so ago my wife found it in a box of graduate school shite in the attic. ![]() I wore that bitch for almost 2 years until my sister gave me a Tag for graduation in '96. I wanted the stainless case w the cream dial and luminous hands/numbers cuz it was a throw back to the WWI "trench watch" - a small pocket watch worn on the wrist that could be read in the dark. The Swiss Army watches you could get for collecting Marlboro miles? Back then, you couldn't find the stainless/ luminous dial Cavalry watch in stores and I had already spent my miles on the original black with red bezel watch.closest you could come to the Marlboro Cavalry version was the gun metal cased one below with a black or white dial, so I bought it somewhere in the mall ($100 - I think) and traded it for the Marlboro version (both watches brand new and in the box) with a bartender I worked with.
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